
Point 5 Brands Launches - Press Release
November 2020
True Taste without the alcohol

What is Point 5?
- Point 5 Brewing LLC is a Woburn Massachusetts based brewing technology company founded by MIT engineer Ronan McGovern.
- We’ve built a working technology platform that turns any fermented beverage - beer, wine, cider - into a non alcoholic drink with a true taste. We call this technology capability Point 5 Brands.
- Our first product, Point 5 Non Alcoholic Beer, is crisp, refreshing and almost indistinguishable in taste from a fully fermented American light lager and has been retailing in bottles direct to consumers online from summer 2020.
- Our long-term vision is to create true to taste non alcoholic alternatives for all fermented beverages.
- On 23 November 2020, we launched a Kickstarter campaign running until 23 December 2020 to produce Point 5 Non Alcoholic Beer, at scale, in cans. Our funding target is $25,000. The move from bottles to cans is the next step on our roadmap to ensuring Point 5 Brands is a success.
Why now?
- While the non alcoholic market has been growing in recent years, it is still a tiny fraction of the alcohol market. We think the reason is simple: non-alcoholic beverages suck when it comes to delivering a genuine taste.
- A true taste is what makes us different. At Point 5, we deliver fully fermented beverages - with alcohol removed.
What makes us unique?
- We start with a fully fermented product, brewed with traditional methods - since that is the only way to get a genuine taste and aroma.
- We then precisely remove the alcohol at low temperature, using our Revos technology. No heat is required so no flavors evaporate.
- There’s no need to add flavors back in so you only taste the product's genuine fermented flavor.
- None of the methods for producing non-alcoholic beverages out there today yield a product with true fully-fermented taste. The Point 5 Brands Technology Platform makes this much easier.
Additional Information
- High Res Images: https://bit.ly/point5-press
- Website: www.point5brewing.com
- Kickstarter Live (23 NOV): https://bit.ly/point5-launch
- LinkedIn: https://www.linkedin.com/in/ronanmcgovern/
- Story: https://www.point5brewing.com/pages/our-story
- Instagram: www.Instagram.com/point5brewing
Contacts
To schedule an interview, contact:
Brian Downer
Marketing Director
Tel: 1 917 267 8560
brian@point5brewing.com